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    Call to win from Apple: price reductions and services from iPhone contribute to a declining sale


    Sales of the iPhone continue to fall sharply, according to Apple's income statement for the second fiscal quarter, although Apple's inventory and service activities are up today.

    Apple ' s main iPhone sales fell by a further 17% for the quarter ended March 30 and amounted to $ 31.05 billion. A year ago we saw iPhone sales $ 37.56 billion.

    You can boost the continuous upgrade aversion of people to newer, more expensive iPhones. The iPhone XS Max is Apple's most expensive phone ever, the & apos; -budget & apos; iPhone XR is still quite pricey and the iPhone XS has not changed much from the iPhone X.

    New iPhone 11 rumors indicate an upgrade of a triple-lens camera and the ability to wirelessly charge other devices (useful for the new AirPods 2019), but Apple ' s handset is not expected to be a groundbreaking new design for the smartphone, unlike the competition.

    How the iPhone losses are

    Apple noted that the fall in prices in some countries has contributed to some recovery, so that the falls "are considerably smaller during the quarter," said Tim Cook during today's Apple revenue call.

    Unfortunately, Apple is no longer releasing numbers for how many iPhone units it sells. Mac sales declined slightly (Apple accused "processor limitations on certain models"), while iPad sales increased (Apple emphasized the new iPad Air and iPad mini). The umbrella category Wearables, Home and Accessories of the company saw a nice bump.

    Services are what Apple talked about the most, and today's income experience was no different. It is up to $ 11.45 billion from $ 9.85, which Apple calls for breaking new records for Apple Music, the App Store and Apple Pay.

    The company has just launched Apple News Plus and the upcoming Apple TV Plus and Apple Arcade will come later in 2019. They will join Apple Music in generating new subscription-based revenue.

    "Service account for 20% of our sales in the quarter and a third of gross profit dollars," said Apple CFO Luca Maestri during the Apple income question.

    Of course, Apple's iPhone revenue is still 2.8 times greater than that of the growing service category and it becomes a dangerous undertaking to be. Netflix has spent $ 15 billion on original content, HBO has shows that are famous names such as Game of Thrones, and Disney Plus is launched on November 12 with a backup catalog from Disney, Marvel, and Star Wars.

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