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Captum – turn everything into an augmented reality advertisement

Augmented Reality; a term that evokes feelings of complete fear and confusion – is it a kind of alternative reality, a nightmare-like, dystopian hellscape that makes life unbearable? Or is it a way for the business world to control all of us?

Well, it's kind of like the last one; however, it can also be fun!

Augmented Reality, or AR, is a way for users to experience something in a completely different way; Instead of just viewing a 2-D visual ad or viewing a full video as an ad, users can experience their ads as a true story experience.

Augmented Reality, or AR, is a way for users to experience something in a completely different way; Instead of just viewing a 2-D visual ad or viewing a full video as an ad, users can experience their ads as a true story experience.

If you remember the craze of Pokémon Go and participated in the crazy rush of catching the newest and best Pokémon, then you will have an idea of ​​what AR actually is. In essence, it transforms the real world into added value, changes it and adds or removes things to provide a complete experience.

Captum is an app that makes it much easier not only to create AR ads for companies, but also to let users communicate with products they find in the wild and is considering whether or not to buy.

Currently all advertisements work through recognition and reminder; you see an advertisement that you like, it stays in your mind and you hopefully remember when it's time to buy something like that. With Augmented Reality, however, you can become an active participant in the advertisement, so that you not only have a more pleasant but less intrusive advertising experience, but you can also actively learn and experience it.

The most important thing that Captum offers its users is the ability to create AR video ads from almost anything; by making a short video of what you want to make, you can add custom images, audio and effects and create a complete AR experience. Once users live in the wild, they can then communicate with that advertisement in their daily lives.

In addition, they can click on that ad and get started with it so that they can see not only what the product is, but also who created it and who sells that product, making it easier than ever to purchase the product that is actually you want.

In addition, they can click on that ad and get started with it so that they can see not only what the product is, but also who created it and who sells that product, making it easier than ever to purchase the product that is actually you want.

Captum is a great example of an app that has a clear goal in mind and does everything possible to achieve this. Although the technology is still in its infancy and some of the functionality is not as crystal clear as possible, it has the potential to be something astonishing as more and more people use it.

Our assessment

Pros Cons
An example of budding technology for advertisements. Create AR advertisements simply and easily. Part of the functionality is still a bit of work in progress, with delays and an occasional error.
Rating
8/10

Captum – AR photo-to-video app (free, App Store) →


Captum – AR photo-to-video app (free, Google Play) →

Captum – AR photo-to-video app

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