LG Display, the TV maker behind ' the world's first roll-up OLED TV, increases the production of its transparent OLED screens.
As reported by Pulse News, LG wants to double the output of the commercial displays, which are aimed at stores and public advertisements – although the question remains whether transparent TVs can be pushed home, which seems increasingly likely if production scales still more on.
LG is currently the market leader for commercial displays worldwide, with 39.7% of sales for early 2019 – although the company reportedly wants to increase the percentage of OLED ' s in that output from around 20-30% to more than 50%.
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The case for transparent TV ' s
There is a clear reason for transparent signage and displays in public spaces, given the practical possibility of being able to look from the front or the rear – ideal for customers who roam stores and want to see information from different angles. OLED screens are also generally better for off-axis viewing than their LCD counterparts (although the Ultra Viewing Angle technology is catching up in the Samsung line-up in 2019).
The higher production costs for a transparent display, however, make it a less common function in televisions for home use. That could change.
A subsidiary of LG ' s competitor rival Samsung filed a patent for something that a & apos; Window TV & apos; last year, which would probably add to the company's lifestyle TV range – such as Samsung The Frame or Samsung The Wall. There is little to go on at the moment, apart from the name, although it suggests that a commercially available transparent TV is probably on its way.
TV maker Panasonic has also unveiled a transparent TV prototype (see image below), which uses "high contrast light film" between two glass panels to reproduce images "even in brightly lit environments" (via Panasonic.net). However, we never hear anything like a selling price or a release date.
We know that LG is working on a transparent, foldable smartphone, with a roll-up OLED television that will hit the shelves before the year is over. It certainly experiments with some new form factors, even if these functions will appeal to high earners instead of the average buyer of gadgets.
We have been here before
Samsung does not currently work in OLED ' s. The company dropped the technology to develop its competitive QLED screens, essentially LCD TVs with improved brightness – and a quantum dot filter to improve the contrast of the images on the screen.
Samsung previously also offered transparent OLED models, although the company was divested in 2016, probably due to poor sales. At the time, an external source told TechRadar that this was because "the global amount is not high enough for Samsung to justify the investment (in Transparent OLED)."
Can transparent televisions come back? As always, a cool function that arouses the public interest does not always translate into sales. But if transparent OLEDs continue to sell well in commercial displays, it may not be too expensive or expensive for LG or its rivals to offer transparent televisions for the home, even in a small number.
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Via OLED info