You will probably know OnePlus as the fast-growing smartphone brand from China that found a huge following for making high-spec handsets that still manage to undercut the increasingly astronomical price of the competition (we look at you, iPhone XS Max ). But do you know what the OnePlus TV is?
UPDATING: We have now an official name for the OnePlus TV, which is called … the OnePlus TV. It's a small let-down after the naming contest (more on that below), although the trickle of official announcements is hopeful that we've won & apos; t have to wait too long before the set arrives.
OnePlus now wants to repeat the trick with a new smart TV somewhere in 2020. It will be the first to be launched in India and China – with four different model sizes, from a 43-inch TV to a huge 75-inch screen – with the option of to a wider global roll-out sometime later.
There is a Bluetooth remote control, rather than infrared, that can spell some interesting connection options for the set – but what exactly is the OnePlus TV and what will it do differently from the competition?
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Cut to the chase
- What is it? The first smart TV from smartphone maker OnePlus
- When will it be out? Somewhere in 2020
- Where does it come from? China and India have confirmed, although the western markets may be large
- What will it cost? If you know OnePlus, it's a price range for the medium distance, but it won't underestimate itself
OnePlus TV release date
When will the OnePlus TV come out? We first thought it could happen in 2019, although 2020 now seems more likely.
In an interview with the economic newspaper India Times, OnePlus CEO Pete Lau stated that there was currently no official deadline for launch, although 2020 was the rough plan.
Lau added: "India will be one of the first markets to get the OnePlus TV. It will be available through Amazon. We have not set a deadline yet, because we want it to be the best there is."
So there is no confirmation in Western markets, although a broader global release outside of Asia is likely to depend on how much buzz the product gets upon release.
OnePlus TV price
There are no prizes for the OnePlus TV – or whatever they call it – but OnePlus & apos; The strategy in the smartphone market is to offer products from the upper middle class that undermine the competition by around 20-30% of the price.
The final price can range from $ 600 / £ 500 to $ 1,000 / £ 800, depending on who OnePlus decides to lock horns with, but it would surprise us that it falls outside those margins. It's probably a safe bet to say it won't be cheaper than the OnePlus 6 handset ($ 529 / £ 469), but it's hard to predict with so little information to continue.
In the interview with the Economic Times, CEO Pete Lau said to expect "a flagship killer, like we do with smartphones, at a very competitive price (sic)".
OnePlus TV: what's in a name?
Pete Lau, the CEO of OnePlus, announced the set for the first time in a blog post on the official OnePlus forum – instead of a flashy launch – in line with the customer-focused vision of the brand.
A follow-up post a few days later invited forum members to present names for the new television – with 10 finalists receiving a free pair of OnePlus Bullets Wireless for their suggestions (listed below).
OnePlus has carefully noted that "the OnePlus team is under no obligation to use suggestions submitted to this competition," although one winner (listed below) will be rewarded with a OnePlus TV and a luxury hotel stay for the first launch event of the set.
- Apex (@ shadowkgt3732)
- Arena (@ hans.bdv)
- Aspire (@ akky15)
- Canvas (@sanghanijd)
- Epic One (Dipu moni bora)
- Epic TV (Densky)
- Innova (@BornaCvizanic)
- Intelly + (@anilanand)
- Nese (@JohnC.)
- NS1 (Sriram Reddy)
Of course we now know that the OnePlus TV is officially named as everyone called it: the OnePlus TV.
OnePlus TV: what we want to see
A medium-sized television set
Do you remember when 40-inch screens seemed exaggerated? Today, the television market is evolving into increasingly larger 55-inch and 65-inch screens, even as the average home becomes smaller.
If OnePlus could offer a well-made 40-inch television that doesn't skimp on resolution or smart features – so a modern set that consumers could actually fit in their living room – we would see it made a big splash.
4K is the buzzword of the moment, and if this resolution is not matched, the OnePlus TV would be difficult to sell. Our guess is that OnePlus is fishing for a medium-quality 4K television – one that does not try to compete with the large-screen OLED precursors, but does not settle for low resolution.
That sleek OnePlus design – for a decent price
The success of the OnePlus range of smartphones is that it remains affordable compared to the competition, even if the company has switched more to advanced devices in recent years.
And just as important, OnePlus telephones looking good. The smart TV must offer a sleek design to stand out and sell itself as much as a lifestyle item as a television. Maybe take a magazine from the smartphone arena with a number of more imaginative color options (such as a limited-edition red television)?
A striking smart TV display
Since the OnePlus smartphone range is running on Android OS, it is not surprising that the OnePlus TV is running on the Android smart TV platform. A Bluetooth SIG list describes the set strangely enough as a "unique Android TV", so we expect to see a number of extraordinary functions, possibly based on a remote control with Bluetooth and smartphone connectivity.
Google usually does not allow third-party changes to its Android operating system, so it is interesting to see if OnePlus is allowed an exception – or what it can contain without changing the basic software on the television.
There are many benefits for Android TV, a widely used platform and a platform that comes with Chromecast and therefore a large number of streaming services are built in.
But it is also sensitive to software errors, and what we really want to see in a OnePlus TV is a smooth user experience that is worth more than all quantum dots in the world.
A connected service
We hope the OnePlus TV finds smart ways to connect to handsets: use your phone as a stand-in remote, have a smartphone app to browse through the TV guide or through the Netflix catalog and easy casting of video and images to the set.
With the smart home sector larger than ever, it would be really surprising not to see that Alexa and Google Assistant are built in from the start, so you can easily connect to other devices in the house.
We will be closely watching the announcement of OnePlus TV in the coming months, so keep an eye on us – if we are sure of what it is to watch.
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