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Pros and cons of Adobe Portfolio for your professional gallery

The post-professional and contra of Adobe portfolio for your professional gallery first appeared at Digital Photography School. It is written by Ian Johnson.

I'm going to tell you one of the worst things about running a photography-based website, and you can tell me if you agree: the maintenance of your image galleries. Galleries are one of the best ways to show your content to the world and show everyone what you are talking about. As you grow as a photographer, you need to continuously update your public face and what you want to tell your followers. However, managing the content is so time consuming that I often wonder if it's worth it! I, and you certainly, would rather take more photos and bring visions to life, not spend more time at the computer. I have good news – you can use the Adobe Lightroom workflow, in combination with Adobe Portfolio, to create beautiful and dynamic galleries in record time!

This collection in Adobe Lightroom is directly synchronized with my Adobe portfolio. All edits I make to images in this collection are automatically synchronized with the online gallery, making it incredibly easy to keep track of the latest galleries on a website

Adobe portfolio? What is it?

Adobe Portfolio is Adobe's online website-for-dummies platform to display your images in beautiful galleries. It links directly to Adobe Lightroom using collection sets. Updating the gallery is as easy as adding or removing an image from the collection! If you already pay for their annual Adobe Cloud membership, you can access Adobe Portfolio without having to pay another penny. This is a great option if you manage your own low-budget website and do your best to keep your costs to a minimum.

This is a look at my Adobe Portfolio website in design view. Adobe Portfolio offers simple website creation with dynamic, beautiful galleries that are directly connected to Lightroom.

How do you do that?

There are really three main steps to setting up your Adobe portfolio:

  1. Set up an Adobe Portfolio account,
  2. choose a template, and
  3. synchronize photos from your Adobe Lightroom collections with the website.

Presto! In his article, Andrew Gibbon claims that you can set up a full Adobe Portfolio website within 15 minutes. His step-by-step tutorial makes it easy! Because it is so easy to make a tutorial as thorough as Andrew's, I would like to use the advantages and disadvantages of Adobe Portfolio instead so that you can determine if this service is right for you.

Cons

I always like to get the bad news for the good. So here are a few drawbacks for your consideration.

1. Cannot sell images

If you sell your images through a smart e-commerce solution, that is what you most want, then Adobe Portfolio is not for you. Technically you can hyperlink your image to a sales page, but there is a good chance that you will lose the shopper. There are several other web platforms such as Fine Art America, Smug Mug, Square Space, Weebly and so many others that you can use to sell your images directly.

2. Redirect traffic from your primary website

If you run a website through another host, you must connect your websites. I connect the galleries using a custom link in my WordPress site. If you feel you need to keep people on your primary website to sell them or deliver a message, you can choose to avoid Adobe Portfolio and look for integrated gallery options. I will say; Adobe Portfolio offers you many options on their templates to send people where you want them (such as sales) after viewing your gallery.

I link to my Adobe Portfolio galleries that divert traffic from my primary website. If you want to keep traffic on your primary website, Adobe Portfolio may not be for you.

3. Templates are nice, but not very customizable

The templates within Adobe Portfolio do not give you access to CSS or other mechanisms to adjust them. Although you can change the color of the theme, your options here are very limited.

Pros

In the way I want to use Adobe Portfolio, the advantages outweigh the disadvantages. The benefits below are listed in importance (the most important, at least) for my own workflow and website needs.

1. Edit images in Lightroom immediately

How often do you edit an image again? There are so many reasons why you keep adjusting an image. In most website galleries, a new image operation would require the old operation to be deleted and the new one uploaded. Not so with Adobe Portfolio. Any editing synchronization (color, cropping, brightness, any of them!) To your Adobe portfolio and can be updated on your website with a few clicks. In my eyes, this is the # 1 reason that Adobe Portfolio shines for my needs.

In each of these thumbnails you will see a double arrow in the upper right corner. That means that all changes are automatically synchronized online in my gallery!

2. "Free" if you are already paying for an Adobe Creative Cloud membership

Chances are that you do not want to pay for more services than you already do. Camera devices, website costs and everything else add up! As long as you already pay the annual membership for Adobe Creative Cloud, Adobe Portfolio is included.

3. Resize images automatically

The Adobe Portfolio galleries are very beautiful. Although a RAW file is synchronized with the Adobe Cloud, the resolution of the image is automatically reduced to optimize the loading time and display. This also makes it less useful for a copyright thief. If you use this built-in functionality, you do not need to investigate optimal DPI, web color space, and pixel widths that you should perform when you export your images for the web.

4. Many templates that easily outlink to your other content

I mentioned in the disadvantages that you have to link to your Adobe portfolio. However, all Adobe Portfolio templates offer many links back to your other work.

This landing screen of my Adobe portfolio has five links that viewers can click to refer to my website and two links to my social media sites. In my opinion it is likely that they will follow your links if you can link them to your beautiful galleries.

5. You can create as many collections as you want

In Adobe Portfolio, collections act as a page on your website. There are no limits to the number of pages that you can create. This gives you an enormous amount of flexibility because you can create very specific collections (for example for an individual wedding or animal species) and can create personalized galleries for each person.

6. No coding required

There is absolutely no coding required to set up an Adobe Portfolio website. If you want to have heavy adjustment rights on your website, this is not for you. However, I found that most templates contain features that I liked and I am not looking for much control over this website. That is in stark contrast to my WordPress site, where I like to have CSS control for every element in a theme.

It comes down to

What it comes down to is that there are so many ways to display your images on a website – many ways to skin that cat if you want – that finding the best solution can be a challenge for you. I think many users find the ease of creating and the low cost of Adobe Portfolio very attractive, but it might not be desirable for web users at the highest level.

I am all ears and happy to further discuss Adobe Portfolio, and my experience or yours. Please give your constructive thoughts, and I will certainly respond!

The post-professional and contra of Adobe portfolio for your professional gallery first appeared at Digital Photography School. It is written by Ian Johnson.

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