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Sell ​​a travel story to a magazine and finance your trips

The message How you can sell a travel story to a magazine and help your fund first appeared on Digital Photography School. It is written by Kav Dadfar.

There is nothing like a sales story to a magazine. Seeing all your hard work in pressure gives you a great sense of satisfaction. The editorial work has changed a lot in recent years and you have to prepare for a rejection. However, if you follow this simple process of selling a story and do not give up, you will reap the rewards.

Also note that once you have established a few relationships with editors, things get easier. Once editors know you and trust you, they will be much more receptive to your story for a story.

How-to-Sell-a-Travel-Story

Publication research

Once you have an article idea, it's always a good idea to research the kind of magazines that might be interested in printing your story. Magazines differ considerably from each other. To give your story the best possible chance of publication, try to put it in the right place.

For example, if your story is about hiking, throw it in magazines that specialize in hiking or outdoor activities. Go to your local store and browse the magazine that you intend to pitch and see if it is the right fit.

Also investigate their submission process. Many publications have clear guidelines for submitting work.

Image: an example of a travel article in 360º Magazine by Jennifer Bell.

An example of a travel article in 360º Magazine by Jennifer Bell.

Search for a new perspective

When you have your list of possible publications, make sure your story is fresh and unique. You do not want to pitch ideas that are similar to or similar to articles recently published.

Most publications also publish their articles on their website, so check if your pitch is different. Also don't forget to check upcoming articles. It is possible that your article idea will appear in the next few numbers.

The media package of the publication is usually a good place to look for things like this.

Sell ​​a travel story to a magazine and finance your trips

Zoning investigation

Now that you have your perspective and a list of preferred publications, it's time to investigate your topic. Researching your subject is one of the most important aspects of every shoot and is rarely mentioned when discussing the sale of a story to a magazine. Many photographers will make you believe that everything just comes together in the field. But the reality is very different.

If your story is about the best museums in a certain city, make sure you have a list of the museums you want to visit. Write everything down, from the best times to the most important exhibitions. If you are from the point of view of walking, plan your walk to determine the best times at viewpoints for photography.

The more you investigate, the better your shoot will be.

How-to-Sell-a-Travel-Story

Prepare for rejection

If you want to be successful in every industry, you must accept rejection on the way. Even as a professional with years of experience behind you, not every pitch will be successful. If only it were …

The key is not to take rejection personally. Don't let it discourage you to pitch another story for the same publication. If you're lucky and the editor gives you some feedback, take note of their suggestions and work on these areas. Never get angry or burn your bridges with someone, because you have an impossible task to win again.

How-to-Sell-a-Travel-Story

Shooting plan

Once you have understood your position and have completed your investigation, it is time to put together a shooting plan. Your shoot plan must be more than just a list of locations – see your shoot plan as an encyclopedia of your shoot. Include everything that is relevant, such as opening times, best times to take pictures (sunset / sunrise) and logistics to go to your desired shooting locations.

Note other potential locations that you can visit. It is also worth putting together a number of unforeseen ideas in case of bad weather or unexpected closures. The key to a good shooting plan is to make it as easy as possible to take the shots that you want to take.

The last thing you want to do is run around and waste valuable recording time.

Sell ​​a travel story to a magazine and finance your trips

Image variation

The reason that a recording list is so important is that you are sure that you have to make the recordings that you have to make, and that you also get variation. Your images must contain a series of details, people, buildings, landscapes / cityscapes, food and everything else that could be relevant to your story.

The more variety and options you can offer an editor, the more likely you are to sell your story.

How-to-Sell-a-Travel-Story

Tell a story

The big difference between a story and just documenting a place is the story you are trying to tell. You want to try to make sure that your piece is not just a photographic list of places. The key is to take the viewer on a journey. It is also important to make notes of all the necessary information that goes with your story. Names, places, names of dishes for people – you never know what may be needed.

The final piece must be a coherent story that has a variety of recordings.

How-to-Sell-a-Travel-Story

The field

Some people prefer to pitch their idea before they start their journey. Although this is a safe option to know that you would not waste unnecessary money unless you already have a relationship with an editor, it can be difficult. Even if an editor agrees with your idea, it is very unlikely that they will immediately offer you a commission. Each agreement is usually on a speculative basis, so that they are not required to purchase your item afterwards.

I personally believe that it is best to pitch a finished piece that is ready to go in the press. Whichever approach you choose, the field is the most crucial part of the process. You've done all that hard work and investment, so it's important to get your pitch right so that you make a great first impression.

Your e-mail must be direct and well thought out and show your knowledge of your subject. It must be supported with the required credibility to give the editor confidence in you and your work. Take the time to prepare your pitch e-mail and execute it for friends and family for feedback. It is fine to send a follow-up email a few weeks later, but don't bother the editor. If you have not heard anything after a few e-mails, assume that it did not work.

Sell ​​a travel story to a magazine and finance your trips

Submission

If you get so much news that your story has been accepted, follow all submission guidelines. Otherwise your piece will more than likely be rejected. Your text must be proofread to prevent spelling or grammatical errors. Even if you only provide images, typos will make you look unprofessional.

Most publications also have strict guidelines for images, so follow these. It is a good idea to read it before you start your editing, as there are usually guidelines for color space, sharpening and even cropping. Many publications prefer to do this in-house.

Sell ​​a travel story to a magazine and finance your trips

What now?

So you sent your pitch and nothing, even after the follow-up. You can try another publication or go back to the drawing table with a different story. But even if your story has been successful, you must go back with other ideas. Even if it takes time, it may be a bit easier to go back to the same editor now that they have seen your work.

Sell ​​a travel story to a magazine and finance your trips

Publications have limited space for freelance photographers to pitch stories. Inevitably there is also a huge amount of competition for available space. The best way to give yourself a chance is to really examine the publication and pitch something that is too good for them to reject.

Do you have any other tips about selling a travel story to a magazine? If so, share it with us in the comments below!

How-to-Sell-a-Travel-Story

The message How you can sell a travel story to a magazine and help your fund first appeared on Digital Photography School. It is written by Kav Dadfar.

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