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SEO for photographers – Bringing more business to your site

The SEO Message for Photographers – How you can get more business to your site first appeared on Digital Photography School. It is written by Darina Kopcok.

In today's digital world there is much to learn on the technological side. As a photographer, Search Engine Optimization may be far on your list of what you spend your time on.

Good SEO, however, is vital to your success because it can help your website score higher in searches on major search engines such as Google.

It should come as no surprise that research shows that up to 80% of click traffic goes to the top three of search results. People are more likely to refine a search than continue to the second page if they do not immediately find what they are looking for.

Strong SEO translates into a high position in organic searches, which means more potential customers for your photography business.

Here are some of SEO's best practices for photographers to get you started.

Image: a screenshot of a Google Analytics dashboard. Analytics is great for tracking visitor traffic ...

A screenshot of a Google Analytics dashboard. Analytics is great for tracking visitor traffic and how different pages on your site are performing.

How search engines work

Search engines contain a huge database with all the content they have discovered on the internet, a so-called ' index & # 39 ;. An estimated 35 trillion webpages worldwide are indexed on the internet. Google is the preferred search engine for around 90% of users.

Search engines search the internet for content and look over the code and content for each URL found. The content is then saved and organized during this crawl process.

Once a page is included in the index, it can be displayed as a result. Finally, it "arranges" the pieces of content that best matches a searcher's search query, and ranks them from most relevant to least relevant. Different search engines use different algorithms, such as displaying results in a different order.

Search engines also pay attention to many other "signals", such as how often a domain is updated. There are more than 200 signals that can affect where your webpage appears in a specific search query. There is probably no specific signal affecting your SEO itself. There are ' on-page ' factors for SEO such as URL structure and ' off-page ' factors such as presence on social media.

Although you can immediately improve on-page factors, off-page factors are less tangible and take time to build. This is why marketing should be a big part of your overall SEO strategy.

SEO for photographers - Bringing more business to your site

How you can improve the SEO of your photo site

Make sure your website is optimized for mobile devices

The first thing you need to do to improve your SEO is make sure that your site is mobile friendly. Not only are there more searches now on mobile devices, but Google is also giving preferred results for websites that are optimized for mobile viewing. This means that your site must be responsive – that your web page design is based on the device used to view the content.

Your site is number one for a search term from a desktop computer, but does not necessarily have to be number one in the same search on a phone or iPad.

SEO for photographers - Bringing more business to your site

Use relevant keywords

Like hashtags used in social media, keywords are an important way to boost your SEO and ensure that your website appears in search results. Just like hashtags, you cannot use them knowingly and expect great results. Keywords must be relevant to your audience and your content. In other words, they must be carefully examined and chosen.

To do this, you need to know who your customers are and what they are looking for. For example, if you are a wedding photographer, is your potential customer looking for a destination wedding? Where are they located? Are they looking for someone locally or internationally?

Ask yourself which terms and questions your potential customer could enter in the preferred search engine. How does your target group search for the service you provide?

Use a keyword research tool such as Moz or Wordstream to help you. With these applications you can discover and export keywords and performance data for improved searches.

Image: Understand what your potential customer is looking for when trying to find a photo ...

Have an idea of ​​what your potential client can look for when he tries to find a photographer.

Update your content regularly

It is very common for photographers to spend a lot of time developing their first portfolio for their site and then neglecting it. I have seen photography websites where even the copyright notation has not been updated since 2015.

As a photographer you want to work and look busy. You may be incredibly busy, but if you don't update your content, you don't seem to. From an SEO perspective you should know that Google often takes new content into account when ranking search results.

This is another reason to ensure that you regularly add content to your website to ensure that you remain relevant in the search results.

Use social media

Love it or hate it, social media are incredibly relevant to photographers or anyone with an online presence. As mentioned earlier, Social media is one of those factors on the page that act as a signal to boost SEO. Search engines regard social media platforms such as Facebook and Instagram as a sign of what influences the internet.

Social media is an important marketing tool and participation has a positive influence on your position in the results of search engines.

Photography is a service-oriented company. Relationships are the basis. Customers buy from you sooner if they feel a bond with you and feel that they can trust you. Social media are very useful to give your company a face.

Image: presence on social media is important to score well in search engines such as Google.

A presence on social media is important to score well in search engines such as Google.

Write a blog

Most of the photographers I know are very visual people and don't find themselves good at writing. However, you don't have to be the next Ernest Hemingway to write a photography blog. In fact, the use of simple language and short messages of about 300 words (although longer can also be better) can really help you with your SEO-stimulating efforts.

You can post a series of images on your blog from a portrait shoot, or a few behind-the-scenes snapshots of a commercial product shoot that you have done with a team of people.

A bit of a description or your thoughts about the shoot or the process are sufficient. Give readers an idea of ​​what it will be like to work with you.

This is great from a marketing perspective, but with a blog that is linked to your photography website, you can build good textual content and backlinks. On the other hand, hlinks to only your homepage have a limited effect.

Especially having a WordPress site linked to your portfolio site can be incredible to help you score higher in the search results.

Keep in mind that when you blog, you post high-quality content. Search engines can also penalize your domain for duplicate content or broken external links.

Let others link to you

Having other sites or blogs to link to you is a great way to boost your SEO. When your work is on a popular site, it creates a cascade of links from other sites. Links from other websites to yours are called backlinks and they are important for good SEO.

Register to have your work displayed on relevant industry websites or to publish in magazines. Also consider writing guest posts on other blogs where you are not a direct competitor of the blog owner.

Appearing in popular feeds on Instagram can lead to new followers on your own feed and potential, interested visitors to your site.

Create a free Google business listing

By creating a free Google business listing, you increase your chances of being found in search results. This allows your company information to be displayed in different ways by Google with high visibility.

A large percentage of searches are geographically specific, such as ' Vancouver food photographer & # 39 ;.

When Google returns results that have a geographic component, the Google Maps pack gives this priority over standard results. This is a set of results plotted on a clickable map as in the example below.

Image: when Google returns results that have a geographical component, the Google Maps pack gives priority ...

When Google returns results that have a geographical component, the Google Maps pack gives this priority over standard results and sets them on a clickable map.

When you set up your business listing, you also have access to Google My Business Insights. This gives you detailed information about how and where consumers search for your company. Together with the Google Analytics data of your website, it gives an overview of how people find your website and business listing and the actions they take.

Please note that in order to create a Google business listing, you must be comfortable giving a physical address to your business, which may be your home address if you do not have a studio.

To sum up

As you may have already understood, success with SEO is a long game for photographers. There are several factors that are important for building good SEO for photographers, and they require consistency and analysis.

Make sure you sign up with Google Analytics to keep track of your results. Information is power and if you know how visitors use your site, you can adjust your approach and stand out in search results.

Do you have any other tips that you want to share with us? Do this in the comment below.

seo for photographers

The SEO Message for Photographers – How you can get more business to your site first appeared on Digital Photography School. It is written by Darina Kopcok.

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