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    Sony positions new camera announcement to better compete with Canon

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    The Sony Positions Announcement of New Camera to Better Compete With Canon post first appeared on Digital Photography School. It was written by Jaymes Dempsey.

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    The Sony a7S III and the Canon EOS R5.

    Neither camera is available or even fully launched. But the Canon EOS R5’s 8K video was the talk of the summer, leaving photographers wondering:

    How does Sony react?

    The a7S II is a video-centric photo camera that is starting to show its age; it needs an update and if Canon had remained silent we would have seen that: a capable A7S II successor, released without much fanfare and a long wait.

    But with the suggestion of an 8K camera, Canon has raised the bar. The ball is with Sony and it is clear that Sony wants to make the best of it.

    Now the date of Canon’s EOS R5 / R6 announcement has only just been confirmed as July 9.

    Therefore, we are seeing a carefully planned launch date of end of July for the a7S II successor, despite Sony’s general willingness to launch (Sony is currently debuting the a7S II for the media and retailers, suggesting the cameras could be technically announced at any time).

    Sony A7S II successor announcement

    As Sony Alpha Rumors points out, the a7S III has actually been registered for almost two months, but Sony has made no attempt to bring it out.

    Apparently Sony wants to avoid overlapping with Canon, hence the later date for the a7S III. The curious thing is that Sony wants to announce their camera after Canon’s, as the EOS R5 will certainly continue to receive a lot of attention a few weeks after launch.

    It’s even enough to wonder if Sony has a trick or two in store; for example, is it possible that the successor to the a7S II will also offer 8K video? Or high-end autofocus? Or another feature that makes it an attractive alternative to the EOS R5?

    It’s impossible to know for sure, although Sony Alpha Rumors suggests we can see some A7S III specification leaks in the weeks leading up to launch (so keep an eye out for that!).

    Bottom line:

    July will be an exciting month. And for those hybrid shooters out there, you’ll soon have two top-notch cameras to choose from!

    Now it’s Sony’s announcement:

    What do you think about Sony positioning the launch after Canon? And how do you think the successor of the A7S II compares to the EOS R5? Share your thoughts in the comments!

    The Sony Positions Announcement of New Camera to Better Compete With Canon post first appeared on Digital Photography School. It was written by Jaymes Dempsey.

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